Our Story
Seven years of transforming how people think about capital allocation and financial decision-making
The Foundation
What started as a simple observation became our mission. After watching countless individuals struggle with capital allocation decisions — not because they lacked intelligence, but because they lacked the right framework — we knew something had to change.
The Growth Phase
By 2021, we'd refined our approach significantly. The pandemic actually accelerated our growth as more people realized they needed better frameworks for financial decision-making. We expanded beyond individual consulting to create structured learning programs.
Platform Evolution
Last year marked a turning point. We developed our comprehensive digital platform, combining years of field experience with technology that makes capital allocation education accessible to more people. Our learning programs now reach clients nationwide.
Looking Forward
As we move through 2025, our focus remains clear: democratizing access to sophisticated financial thinking. We're not just teaching people about money — we're helping them develop the mental frameworks that successful investors and business leaders use every day.
The South African market presents unique opportunities and challenges. Our programs are specifically designed to address the realities of operating in our economic environment, from navigating currency fluctuations to understanding local market dynamics.
Meet Our Team
The people behind sandraviaonline's approach to capital allocation education
Sarah Mitchell
Founder & CEO
Sarah brings 15 years of financial analysis experience to sandraviaonline. She started the company after recognizing that traditional financial education missed the practical aspects of capital allocation that actually matter in real business decisions.
Marcus Chen
Chief Strategy Officer
Marcus joined sandraviaonline in 2020, bringing expertise in behavioral finance and educational program design. He's responsible for developing our learning frameworks and ensuring they translate complex concepts into actionable skills.